While a lot has changed, the store’s vivid colors and glass block decor has stood the test of time, and along with the frozen yogurt, has been appreciated by generations. Eddie’s son, Alex, an accomplished artist, loved that look so much, he turned it into sculpture.
“I internalized the design of the shop; the glass brick, the pink and turquoise neon logo and laminate tops. These are all part of my artistic vocabulary”
After all these years he’s still a customer, admitting frozen yogurt gives him a nice warm feeling.
“Eating Frozen Yogurt always brings me back to my youth. It’s my Proustian madeleine—it represents my childhood and my experience growing up in Los Angeles. It made perfect sense to commemorate this time in my life by making a sculpture of frozen yogurt out of marble and styrofoam, which I titled: “The Bigg Chill.” The sculpture is like a prop from my life, my Rosebud.”
Larry Israel says his time running The Bigg Chill was a bridge between careers, and he remembers the time fondly and is delighted it’s still immensely popular. Eddie Israel is wistful, knowing that selling the store was, at the time, a smart business move. In retrospect? Woulda, coulda, shoulda.
Well, The Kansas City Star told a job applicant named Walt Disney he couldn’t draw. The NY Mets traded Nolan Ryan AND Tom Seaver. CBS sold the NY Yankees—now among the most lucrative pro teams– to George Steinbrenner for less than it paid in 1964.
Not every deal works, and Eddie Israel’s made plenty of other good ones since 1991, but he’ll always remember The Bigg Chill as his baby —and “the one that got away.”