The cannabis landscape today is inspired by all the years of “Little Harry and Ringo sitting in the woods in Humboldt county, concocting this stuff and testing it.”
Ringo passed away in 2012, but “until the day he died, his passion was breeding the seeds for the plants that I use today in my medicine.” Rosette Wellness continues to base all its products on the strains developed by Ringo. Strong genetics has always been the basis of its formulation.
Built on top of Ringo’s CBD-rich strains, Rose continues to design new methods of extraction. Methods which, as he says, “[lock] up all the bad stuff, and [make] all the good stuff accessible.” In practice, this means ethanol-based, cryogenic temperatures produce “high end, very clean, full-spectrum oils, which have no bonds broken between the cannabinoids, terpenes, and other medicinal compounds.” Terpenes are the aromatic botanical oils which give cannabis its unique scent, but also may hold medicinal properties.
For him, it is crucial to keep the magic within the plant—to keep all the molecular chains intact. Everything is lifted from the plant, to deliver the true fingerprint of the strain. In Rose’s opinion, narrowly focused formulations are not as valuable as full-spectrum options, as “[i]t is the plant that does the magic, and any manipulation of that is in error in human judgment.”
Since Rose began his journey, his company has witnessed a rapidly shifting landscape of social norms and legal opinion. The California of the early 2000s, when Rose first started his own treatment, is a far cry from what it looks like today. Without trying, Rosette Wellness found itself at the forefront of this tsunami of societal change. Rosette Wellness pivoted and adapted to reach the finish line to become fully compliant in 2017.
Through the company’s many iterations, from clandestine backwoods operation to fully licensed and compliant, Rose has remained dedicated to a clean final product and a clean environment. He has spent a decade or more cultivating organically, relying on beneficial run-off techniques and sustainable, regenerative practices. Revolutionary extraction techniques, tried and true organic cultivation practices, and strong genetics have created a foundation for the Rosette Wellness to spring from.
According to Rose, 2020 is on track to be a big year in more ways than one. Rose has been working feverishly on relaunching the company under Rosette Wellness. As per Rose, “We have aggressively hit the ground running,” with big announcements and new store locations expected in the coming weeks. Soon, he’s planning on adding cannabis capsules and topicals into the Rosette lineup of tinctures and oils.
In another exciting move, he has teamed up with Tim Blake, founder of the Emerald Cup, to create the Emerald Cup Supply Co. Blake has been battling multiple cancers and is following a strict regimen of Rosette tinctures.
Launched at the 2019 Emerald Cup, this new brand doesn’t stray far from Rose’s passion for sun-grown, organic cultivation. The new product line will eventually include cartridges, flowers, and extracts for the recreational market.
Despite his many years in the industry, Rose remains just as passionate today as he was at the start. As Rosette Wellness
launches into 2020 at a feverish pace, Rose is eager to continue tinkering with the extraction process, including some exciting new adventures in solventless extraction technologies. He promises continued expansion and experimentation in partnership with some of the biggest names in the industry.